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When vaping is also fashion

Nowadays, it is not difficult to detect the appearance of vape in the fashion world. I see many photos of pictorials and advertisements showing models holding vapes. Every now and then, when watching World Fashion Week, I see models confidently walking the catwalk with vapes! I even just discovered that there are clothing brands that have their own collections for vapers, with a small compartment designed specifically to hold vapes. Amazing!

Normally, the fashion story with vape that we often talk about just stops at this or that brand having a new design, then using which line is stylish and trendy. But in fact, the underlying cause for the appearance of vape in the fashion world is the change in social awareness. Before, people used cigarettes to affirm their personality, now they choose vape instead of cigarettes, because vape is an alternative solution with the potential to reduce harm, less risk for users. This has been proven by reputable health agencies around the world. Typically, according to a 2020 study by the International Agency for Research on Cancer under WHO, the use of e-cigarettes is said to reduce the risk of dangerous diseases and death compared to smoking regular cigarettes.

In short, fashion also partly reflects social needs. The more people choose vape for health like us, the more big brands will gradually change to meet that legitimate need. The photo below only shows some aspects when vape is fashion, a new lifestyle. If you have any new information or knowledge, please add it!

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